A Double-Ply Book Exchange
Spotify
Problem: How does Spotify enter the audiobook space?
Solution: Flush away the competition in a bold, unforgettable way- by trading in your old books for toilet paper.
Billboards
This stunt takes place in multiple cities across the United States. These billboards direct people to where to take their old books.
Experiential Activation
Through the use of giant toilets that double as book drops, Spotify will collect old books and donate them to several charities. Books that are beyond repair will be recycled into toilet paper with a unique QR code that leads to a new Spotify audiobook.
